#design #shopping cart

4 Mobile Shopping Cart Design Best Practices

4 Mobile Shopping Cart Design Best Practices

The numbers are shocking: While shopping cart abandonment is always a common problem in e-commerce, (according to VentureBurn, 68 percent of online carts are abandoned during checkout), for mobile customers, the numbers are even more astounding. Ninety-seven percent of mobile shopping carts are abandoned during the checkout process. Why are mobile shoppers abandoning carts at such an astounding rate? The reasons vary: bad design, slow loading speeds, tedious registration forms, and limited payment options are some of the most common reasons. So how can you design the ideal mobile shopping cart for your B2B buyers? In the words of the late Dr. Stephen Covey "Begin with the end in mind". Design your mobile shopping cart with conversion in mind. With props to Dr. Covey, here are our four habits of designing mobile shopping cards: 4 mobile shopping cart design best practices KISS: Keep It Seriously Simple. Mobile shoppers are typically using their mobile device for convenience on the go. They may be checking out your website and selecting items while they are waiting for something else to happen, which means there is a finite amount of time for them to complete their order. If the order isn’t complete before their wait is over, they’ll leave and most will not return. A checkout process that is too complex or requires information that is not absolutely essential is a recipe for an abandoned cart, so keeping it simple and only asking for... Read More »