#design #redesign #when

5 Signs It’s Time for a Website Redesign

5 Signs It’s Time for a Website Redesign

Is your website making a good first impression about your company or scaring prospective clients away? Here are some of the most obvious signs that your website is outdated and in need of a refresh. Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about your business, and it sets the tone for what level of service, expertise, and experience they can expect from you. While it is true that redesigning your website can be a costly investment, it is often well worth the initial cost over the long term. The additional business generated from a modern, functional website should more than recoup the initial cost of development. So what constitutes a modern website? Rather than attempting to define it, here’s a short checklist of some of the most obvious indicators that your website is outdated and in need of a refresh. 1. Poor mobile functionality Only 10 years ago, “mobile friendliness” was an unknown marketing term. Smartphones and the subsequent increase of mobile web search only became popularized in 2007 with the release of the iPhone. Before this time, mobile web search was uncommon—a negligible factor when compared to desktop usage—and was not on the radar of... Read More »