What works in web design changes every year, which is why it’s important to stay on top of the latest trends. Here are the top web design trends 2018.
Did you know that there are almost 2 billion websites in the world? However, out of this number, only around 200 million are active.
Even so, you’ll compete with a few hundred within your area.
Need help standing out from the tight competition? Do you need to build your online presence?
You need to get a branding agency to build your brand identity. More than that, you need to stay in touch with the top web design trends 2018 has to offer.
Are you ready to know the 2018 web design trends? Read on and find out more.
1. Web Animation
Do you want to make people understand your ideas and interfaces easier? If so, you need to adopt animation to your website.
Today’s society makes everyone have short attention spans due to their lack of time. This means animation is your means of telling them complex ideas while engaging them.
Your brand’s storytelling and personality are important to captivate your audience. Animations now play a bigger role as that demand increases.
It will continue showing your brand’s strength in the digital world. It makes your brand more dynamic.
The obvious trend for web animation this year is the use of animated logos. Getting it right can get difficult since you’re working with a tiny space while trying to give it a lot of meaning.
2. More Adventurous Colors
The past years showed that more and more brands started using bold colors for their websites. This trend won’t slow down as the year progresses since more tools help you learn new ways to use colors.
It means designers will become more daring in exploring new color schemes. This allows them to deliver great customer experiences.
The interesting part of this trend is how it gets used with personalization and customization. After all, this will allow you to make unique experiences for all consumers that visit your web platform. This also increases conversion rates.
3. Innovative Typography
If you want your website to become more pleasing to the eyes, typography is a powerful tool. Its use in the digital landscape became more widespread this year. With this, it’s expected to continue rising from here.
There are still classic fonts out there like Helvetica, Arial, and the like. But this year, more and more designers are trying out new things.
There’s a huge variety of typefaces available for use. With this, 2018 might see more websites using serif fonts for their design. It’s also possible that websites will start pairing off both serifs and san-serifs to give users a more dynamic experience.
The resolutions on devices are becoming sharper, making the font more legible. This means people can now use more customized fonts to get more personality. It also gives a lot more emphasis on your projected aesthetics.
What this means is that innovative web design will feature bold trends this year. Subtlety is no longer an option. The future now calls for bold colors and oversized typefaces.
4. Design Tools Standardization
Last year saw the rise of different design tools. After all, a lot of companies made them in a bid to become the “chosen” tool for the industry. This flood of products made agencies frustrated since all but a few tools delivered the expectations they set.
This made inter-agency collaborations more difficult. After all, different teams have different processes and tools. This made the market suffer from saturation of options while having little to no guidance in making it efficient.
What does this mean for the website trends 2018? It means that collaborative platforms will rise, giving the design process the standardization it needs. Some of the newer tools will thrive more while the older, less efficient ones will become obsolete.
5. Playful Illustration
This trend started last year but 2018 brings it to a full swing. After all, brands want to stand out from their competitors. The best way to do so is to use illustrations to give personality to their websites.
Illustrations come in infinite sizes, shapes, and styles. It’s a dynamic website element that engages visitors without getting in the way of functionality. With this, designers mesh straightforward user experience and playfulness together.
The trend isn’t limited to whimsical motifs. After all, illustrations can become a practical means of giving information. No one wants a boring, text-based website, so using drawings can make dry content livelier.
6. Asymmetric Layouts
Early 2010 revolutionized web design due to the rise of responsive designs. This allowed designers to make websites that can adapt to any device without problems. In 2018, the trend is to push the boundaries of responsive design and make them more creative.
However, it’s important for designers to approach this trend with caution. A lot of designs pushed the limits of asymmetry, and in most situations, it added creativity and boldness to brands. Its most basic form is becoming the norm, meaning that more websites use it in an attempt to become unique.
The problem is that this approach didn’t make some of those websites better. Remember, good designers will work with rules and still push their limits to make new ways to present content in interesting ways.
Learn the Best Web Design Trends of 2018!
Found something you need out of the top web design trends of 2018?
You better get moving if you’re not innovating with your site right this moment. After all, web design is all about making huge advancements and boldness. What this means is that this year will start a more radical shift, with older styles like busy pages retiring.
It’s important for you to reevaluate your strategies in terms of designing. You need to catch up on all the things rising up over last year and adapt to them. If you’re having problems, you can always hire a web developer.